The History

After the pandemic hardships, L.A.L. came back to the staffing and output levels of the pre-Covid 19 period improving its organization and customer service:

• 31 in-house employees;
• 2,700sqm area covered;
• 700sqm warehouse of finished products ready for delivery;
• 7,000 + item catalogue;
• export = 45% of total turnover.

L.A.L. numbers in 2018:

• 31 in-house employees;
• 2,500sqm area covered;
• 500sqm warehouse of finished products ready delivery;
• 700+ customers served every year;
• 6.000+ items sold every year;
• Exclusive productions: Pope Francis Cross (Antonio Vedele 1930-1997), designed by Stefano Calisti, New Audite^™ line (registered trademark);
• Billing markets: 52 countries worldwide;
• Export > 43% of total turnover.

Company operations keep on getting bigger.
L.A.L. S.r.l. was born on 1st June 2003. The children of Moroni brothers take the helm from their fathers and become keepers of timeless values such as craftsmanship, attention to detail and production customization.
In 2006, Le Marche Regional Government bestowed the company with the “Marche Eccellenza Artigiana” badge, an award recognized to empower all artisan businesses that have been operating in the Marche region for several generations.

The Nineties are marked by a great turning point. As soon as Elisabetta, Renato, Debora and Silvia took over, the manufacturing and commercial process was enhanced and new foreign markets were explored, especially those with a Catholic tradition. Hence, the idea of ​​opening a wholesale point followed, within a few years, by 2 shops in the town of Medjugorje.
As the Nineties came to a close, a larger warehouse was needed as well as a large 150sqm showroom.

Silver item processing is introduced: paintings, frames, photo frames and rosaries now embellish L.A.L. collection.

L.A.L. consolidates its distribution and commercial network by implementing increasingly advanced technologies.
In 1975, headquarters were expanded to 1,000sqm.

In 1965, L.A.L. s.n.c. (Lavorazione Articoli Legno, wood product processing) company was founded.
To keep up with the demand of the surroundings, the production of Crucifixes, wooden Pictures and Headboard Rosaries was started.
In 1966, innovations were introduced which immediately gave a strong boost to the activity such as metal casting and modelling, especially pewter.
In 1967, a 200sqm workshop was set up in Via Costabianca, which is still home to L.A.L company today.

Moroni brothers Mario and Luciano began their business in January 1957 as furniture and window frame carpenters, running a 30sqm basement in the heart of Loreto.