Members of the Moroni family with the founding brothers of LAL

La History

L.A.L. has been producing religious articles for more than 65 years. It all began in the 1950s, a time when the Moroni Brothers started their business as carpenters.

2022

After the difficult period due to the Pandemic from Covid 19, L.A.L. returned to the employment and production levels of the period before, improving its organization and services offered to its customers:

  • 31 internal staff;
  • 2,700 sq. m. covered;
  • 700 sq. m. warehouse of finished products for prompt delivery;
  • Over 7,000 creations in the catalog;
  • Exported 45 percent of total sales.
2022
2018

L.A.L.'s numbers in 2018:

  • 31 internal staff;
  • 2,500 sq. m. covered;
  • 500 sq. m. of finished goods warehouse for prompt delivery;
  • Over 700 clients served each year;
  • Over 6,000 creations sold each year;
  • Exclusive productions: Cross of Pope Francis (Antonio Vedele 1930-1997), designs by Stefano Calisti, New Audite™ line (with trademark and registration);
  • Billing markets: 52 countries worldwide;
  • Exported more than 43% of total sales.
2018
2000

The processes of corporate expansion and evolution continue.
On June 1, 2003, L.A.L. S.r.l. was born. F.lli Moroni leave the baton to their children, who become the guardians and guarantors of that style, handed down from their fathers, which relies on timeless values such as craftsmanship, attention to detail and customization of production.
In 2006, the Marche Region recognizes the company with the "Marche Eccellenza Artigiana" trademark , an award that stems from the need to identify and enhance traditional artisan enterprises that have been operating in the Marche region for several generations.

2000
1990

The 1990s are marked by a major turning point. With the arrival of the children, Elisabetta, Renato, Debora and Silvia, the production and business system was perfected and new foreign markets, especially those with a Catholic tradition, began to be explored. Hence the idea of opening a Wholesale and, within a few years, also 2 outlets in the town of Medjugorje.
Towards the end of the 1990s, the need for a larger warehouse and a large 150 sq. m. exhibition hall was felt.

1990
1980

Silver items are introduced: pictures, frames, photo frames and rosaries go to embellish the L.A.L. collection.

1980
1970

L.A.L. consolidates the distribution network and strengthens the sales network through the adoption of increasingly advanced technologies.
In 1975, an expansion of the headquarters was carried out to a size of 1,000 square meters.

1970
1960

In 1965, L.A.L. s.n.c. (Processing of Wooden Articles) was founded.
To meet the demand of the area, the production of Crucifixes, Wooden Squares and Capoletto Rosaries was introduced.
In 1966, production innovations were introduced that immediately gave the business a strong boost, such as Casting and Modeling of metal, especially Pewter.
In 1967, the workshop was built on Via Costabianca, on an area of 200 square meters, which is still the headquarters of L.A.L. today.

1960
1950

Brothers Moroni Mario and Luciano began the business in January 1957 as furniture and fixture carpenters in a 30-square-meter basement in downtown Loreto.

1950

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