Our History

Moroni brothers, Mario and Luciano, started their business in January 1957 working as fixtures-and-fittings carpenters in a subbasement sized 30 sq.m, in the centre of Loreto.

In 1965 LAL snc was born (Lavorazione Articoli Legno – Wood articles production).
They started with creating Crucifixes, wood paintings, and head board Rosaries, in order to meet the requests of the area.
In 1966 they introduced innovative technologies that immediately produced a strong impulse to the business: metal’s melting and shaping, particularly pewter.
In 1967 they built their workshop in Via Costabianca, in an area of 200 sq.m, which is still the Company’s current headquarters.

LAL stabilised the distribution network and strengthened the sales network by employing advanced technologies.
In 1975 their headquarters expanded up to a size of 1,000 sq.m.

They introduced Silver items: paintings, frames, photo frames, and rosaries enrich the collection.

The nineties have been the turning point in the Company’s history. The brothers’ children, Elisabetta, Renato, Debora, and Silvia improved the manufacturing and marketing system by exploring new foreign markets, especially the Catholic ones. Hence, they opened a wholesale store in Medjugorje and 2 shops, within a few years.
Before the end of the nineties, the company needed a new, bigger warehouse and a wide showroom of 150 sqm; new high-tech facilities improved Logistics. They even started a website to complete the company’s business.

Continuano sempre i processi di espansione ed evoluzione aziendale.
Il 1° Giugno 2003 nasce la LAL S.r.l. I F.lli Moroni lasciano il testimone ai loro figli, i quali si fanno custodi e garanti di quello stile, tramandato dai loro padri, che si affida ai valori intramontabili come l’artigianalità, l’attenzione ai particolari e la personalizzazione della produzione. Valori che appartengono a tutte le creazioni LAL e che ne fanno di ognuno un pezzo unico.
Nel 2006 la Regione Marche riconosce alla ditta il Marchio “Marche Eccellenza Artigiana”. Tale premio nasce dall’esigenza di individuare e valorizzare imprese artigiane tradizionali che operano nel territorio Marchigiano da più generazioni. La sua storia è un crescendo di iniziative che dimostrano come l’Azienda abbia saputo adeguarsi con forte capacità di innovazione a mutazioni del gusto, di abitudini, di mercato, all’incalzare di sempre nuove tecnologie, divenendo oggi modello di riferimento per l’intero settore.

Current LAL's numbers:
• 31 internal collaborators;
• 2,500 sq.m indoors;
• 500 sq.m of a warehouse used for storage of finished products and prompt delivery;
• More than 700 satisfied clients every year;
• More than 6,000 creations sold every year;
• Exclusive productions: Cross of Pope Francis (Antonio Vedele 1930-1997), drawings by Stefano Calisti, new Audite™ line (with trademark and licence);
• Markets: 52 countries worldwide;
• In 2017, LAL exported more than 43% of the total turnover.