Inauguration of the Crown Museum

The Crown Museum was inaugurated today, December 7th, at 6:30 PM, on the occasion of the Lauretan Jubilee and on the eve of the opening of the Holy Door.

The project stems from a dream in the drawer, that of Renato Moroni and his Family, owners with him of LAL, a historic Marche company producing sacred objects.

The Moroni family’s idea is to give, through this new exhibition space, the right dignity in Loreto’s economic and social history to the figure of the “Coronara”.

The “Coronara” is the woman who strings rosaries by hand. She assembles them piece by piece with nimble and delicate hands and gives life to an object of great value and significance. An object of prayer, worship, and remembrance.

The Crown Museum will host a whole series of artifacts related to the creation of rosaries, molds, and tools that over time have contributed to the production and dissemination of religious articles; the material, coming from the archives of historic companies in the sector, will allow understanding the state of the art and the technological developments introduced over the years.

The current collection is, however, a first piece of what aspires to become a collecting place of a historical memory fundamental for the city of Loreto, which has grown around the Holy House and the strength of the Marian message for pilgrims from all over the world.

The Museum’s headquarters, another place steeped in memory: the Bramante Cellars. A stone’s throw from the Basilica, from the Holy House, and from the figure of Mary, Mother of Love.